where it allbegan


Julia Dowling


After a successful corporate career, Julia started Snapdragon because she believed that there was a need for event planners that could combine real creativity, project management and business skills.

Many of her clients are celebrities or senior business figures who, no matter how large their budgets, expect value for money. As a consequence, all her team members combine a solid track record of event delivery with a good grounding in business and commercial skills.

This philosophy is a real attraction to clients and most of Snapdragon’s new clients are personal referrals.

how we work


Even a relatively small wedding or party can take many weeks of work – far more time than most of our clients have to spare. So we aim to crystallise your ideas, define your vision and make planning your event fun. The result will be unique and spectacular.

Most of our clients come to us through personal recommendation. We pride ourselves on our total discretion and professional approach; we combine creativity, style and practicality with a genuinely personal service. With many decades of experience across the team, expect us to bring together the best suppliers in the business and manage the execution of an event, however large or complex, with calm efficiency.

Our mission is to define a new standard of service in event management. Imagine having your own blisteringly efficient and friendly event guru, who is extremely responsive, leaves no detail to chance and manages a budget as if spending their own money.

In the last 12 months alone we have delivered events in the UK, Italy, Switzerland, Greece, China and South Africa.

Why us?

why chooseSNAPDRAGON

Snapdragon are different. Clients tell us that it is obvious that we really care about them. Clients praise us for our creativity, extreme attention to detail and the quality and dedication of the team we deploy to deliver an event. Nothing is too much trouble.

We have been described in the media and by some US based event professionals as “the best event designer in Europe”.

We are a boutique firm with a multi-disciplinary team, drawn from a variety of backgrounds, with many decades of combined event experience.

We have deep project management, logistics and commercial experience gleaned from the delivery of complex events worldwide. Some of our team are ex-military and that military efficiency has permeated how we deliver.

The way we charge clients is transparent and, unlike most in our industry, we don’t take commission or mark up costs from suppliers.

Read more about our philosophy here.

  • three images
  • three images
  • three images